Final Project Proposal

STYLEFIT

Kellie Kilgore

04151761

SUMMARY

For my Final Project in this class, I want to develop a mobile/responsive website based on shoes and fashion. It will be a mobile website that conveniently converts European sizes into American sizes when shopping. Popular European brands such as H&M, Adidas, Christian Louboutin, and many other brands sell their items online and in stores specifically in European sizes and a converter chart is not always available.The name of the website is StyleFit.com.

BACKGROUND

I know this problem first hand from working in a retail department store while in undergrad. I am definitely interested mostly in challenging my coding abilities while amplifying my professional graphic design and fashion enthusiast skills.

PURPOSE

I initially came up with this idea in WNM 617. I site is suppose to convert sizes from European sizes to American sizes and vice versa. I was never able to get the app functioning properly, and many of the sizes are inaccurate and only 4 countries are featured and only 6 ranges of sizes are shown. Where I would like to take this app is add countries like Japan and Australia, add shirt, jeans, and even bra or underwear sizes for both genders. Right now I only have pants and shoes for men, and dresses and shoes for women, and right now all the sizes are unaccurate. I would also like to add advertising. I think that should be enough to keep me busy throughout the semester but I would like to get it functioning first.

USERS

In my project, along with functionality, I want my app to be usable and potentially profitable and marketable to several demographics. The target audience would be adults 18 – 55+ due to its widespread potential use among demographics. Therefore, I have to research what exactly brings users, money, advertisements to a website and learn how to develop it from a business perspective as well as a design standpoint.

SITE MAP

STYLEFIT APP I'm happy with the user interface and the way it looks, as I add more options I will continue to use Icons and a Drop Down Menu for the Countries.

USER FLOW and SAMPLE PAGES

This is an example of the exact user flow and sample pages of how my site looks, for real time please see STYLEFIT APP